Photo of Simon Borrero

Simon Borrero

Co-founder and CEO of Rappi

Simón Borrero is the co-founder and CEO of Rappi, the Bogotá delivery and financial services app he started in 2015 with Sebastián Mejía and Felipe Villamarín. Rappi went through Y Combinator's Winter 2016 batch, took up to $1 billion from SoftBank in 2019 and raised over $500 million at a $5.25 billion valuation in 2021. Before Rappi he founded the software studio Imaginamos and co-founded Grability.

Now
Co-founder and CEO, Rappi2
Co-founded
Rappi, Y Combinator Winter 20161
Studied
MBA, EADA Business School; BBA, Universidad de los Andes2
Based in
Colombia2

In their words

CEO and co-founder of Rappi, the startup that has become a cornerstone of the Latin American mobile ecosystem. With more than 10 years of experience in the tech industry, he is also the founder of Imaginamos, a 300+ employee software development company with over 3,000 corporate clients across 17 different countries. Additionally, co-founded Grability, a tech company that offers a unique mobile commerce solution for leading grocery retailers.

2

Experience

Rappi2015 – now
  1. Co-founder and CEO2015 – now

    Started Rappi in Bogotá with Sebastián Mejía and Felipe Villamarín; it began with beverage delivery and added meals, groceries, medicine, cash withdrawals and financial services.3

Grability2013 – 2015
  1. Co-founder2013 – 2015

    Mobile grocery-shopping software for retailers, built on patented technology.2

Imaginamos2007 – 2014
  1. Founder2007 – 2014

    A software studio of more than 300 employees that built over 3,800 apps, websites, CRMs and other digital projects for companies in 17 countries.2

Ventrevista2009 – 2013
  1. Co-founder2009 – 2013

    A recruiting tool for companies, with clients in Colombia, Spain, Mexico, Argentina, Guatemala, Brazil and Panama.2

Elecciones.com.co2009 – 2011
  1. Founder2009 – 2011

    A site where voters could read election candidates' platforms and interact with them.2

Education

MIT Sloan School of Management2015

Executive Education, Strategy & Innovation / Execution2

EADA Business School2009 – 2010

MBA, Strategy2

Universidad de los Andes2002 – 2007

Bachelor of Business Administration, minor in Economics2

Recognition

Innovators Under 35, Latin America (Internet & web)2016

Award · MIT Technology Review5

Endeavor Entrepreneur

Award · Endeavor2

25 Most Innovative Young Companies (Grability)

Award · Intel2

Best National App, La Rebaja Móvil (Imaginamos)

Award · The App Date2

Best MBA Project

Award · EADA Business School2

Scholarship Award for Academic Excellence

Award · Universidad de los Andes2

Fifth-highest score in the ECAES exam, among 17,000 students

Award · Ministerio de Educación de Colombia2

Digital Marketing Lecturer, Business Administration program

Teaching · Universidad de los Andes2

Grocery GleeJun 2011

Patent · US 614993422

System and Method for Shopping Goods, Virtualizing a Personalized Storefront

Patent · US 201203307812

Milestones

  1. Founds the software studio Imaginamos2
  2. Files the Grocery Glee patent application for mobile grocery shopping2
  3. Co-founds Grability2
  4. Co-founds Rappi and becomes its CEO2
  5. Rappi is selected for Y Combinator's Winter 2016 batch5
  6. Rappi raises over $9 million, including Andreessen Horowitz's first investment in a Latin American startup4
  7. Named one of MIT Technology Review's Innovators Under 35 for Latin America2
  8. Rappi announces up to $1 billion from SoftBank Group and the SoftBank Vision Fund6
  9. Rappi raises over $500 million at a $5.25 billion valuation in a Series F led by T. Rowe Price3
  10. Tells Forbes Colombia that Rappi has had four profitable quarters and is weighing a stock market listing in late 20267

Skills

  • Business Strategy
  • Digital Strategy
  • Digital Marketing
  • E-commerce
  • Web Development
  • User Experience
  • New Business Development
  • Business Intelligence
  • Marketing Strategy
  • Strategic Planning
  • Online Advertising
  • Mobile Devices
  • Team Leadership

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