Photo of Josh Reeves

Josh Reeves

Co-founder and CEO of Gusto

Josh Reeves is the co-founder and CEO of Gusto, the San Francisco payroll, benefits and HR company that started as ZenPayroll in Y Combinator's Winter 2012 batch and now has more than 500,000 customers. Before Gusto he co-founded Unwrap, a startup bought by Context Optional in 2010, and worked as a product manager at Zazzle. He studied electrical engineering at Stanford University.

Now
Co-founder and CEO, Gusto3
Company
Gusto, Y Combinator Winter 2012, San Francisco1
Education
Stanford University, BS and MS in electrical engineering3
Earlier
Co-founder of Unwrap; early employee at Zazzle6

In their words

On a multi-decade mission at Gusto to grow the small business economy with technology and heart. Building for the long term. Proving through results that one doesn't have to choose between being competitive and kind, or being ambitious and having humility. Both are possible, and one can strengthen the other!

3

Experience

Gusto2011 – now
  1. Co-founder and CEONov 2011 – now

    Co-founded the company as ZenPayroll with Edward Kim and Tomer London. In the early years he handled go-to-market, customer acquisition, finance, legal and operations, while Tomer London led product and design and Edward Kim led engineering.5

Unwrapc. 2008 – 2010
  1. Co-founderc. 2008 – 2010

    Unwrap let people build Facebook apps without writing code. He ran it for about two years before Context Optional acquired it in 2010.5

ZazzleFrom 2005
  1. Product managerFrom 2005

    His first job after school, working on the e-commerce company's tools for designers and artists.5

Education

Stanford UniversityEntered 2001

Bachelor's and master's degrees, Electrical Engineering5

Recognition

40 Under 40, Finance2020

Award · Fortune4

Milestones

  1. Starts at Stanford University to study electrical engineering5
  2. Joins Zazzle as a product manager5
  3. Context Optional acquires Unwrap and its Facebook app builder, Buzzeo7
  4. Co-founds ZenPayroll, the company that became Gusto3
  5. ZenPayroll goes through Y Combinator's Winter 2012 batch1
  6. ZenPayroll launches5
  7. ZenPayroll covers payroll in all 50 US states5
  8. ZenPayroll renames itself Gusto and adds health benefits and workers' compensation8
  9. Gusto raises $200 million in a Series D at a $3.8 billion valuation4
  10. Gusto agrees to acquire Guideline, a retirement benefits provider9
  11. Gusto passes $1 billion in revenue collected over the preceding 12 months10

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