Daishin Sugano

Co-founder and Chief Product Officer of GOAT Group

Daishin Sugano co-founded GOAT Group, the Los Angeles company behind the GOAT sneaker and apparel marketplace, and is its chief product officer. He studied at UC Berkeley, where he met co-founder Eddy Lu. Before GOAT the two ran Beard Papa's franchises, built iPhone apps and started Grubwithus, a social dining service that went through Y Combinator in Winter 2011.

Now
Co-founder and Chief Product Officer, GOAT Group1
Company base
Los Angeles, CA1
Education
Political economy, UC Berkeley3
Y Combinator
Winter 2011 (Grubwithus)1

Experience

GOAT Group2015 – now
  1. Co-founder and Chief Product Officer2015 – now

    Co-founded the company with Eddy Lu. GOAT Group runs four brands: GOAT, Flight Club, Grailed and alias.1

GrubwithusFrom 2010
  1. Co-founderFrom 2010

    Social dining service started with Eddy Lu in Chicago. It went through Y Combinator, raised a $1.6 million seed round in 2011 and a $5 million Series A in 2012 before the pair pivoted to GOAT.2

Beard Papa'sFrom 2006
  1. Franchise owner, with Eddy LuFrom 2006

    Opened a first cream puff franchise location after quitting a corporate job, then two more; two of the three closed after the 2008 financial crisis.2

Education

University of California, BerkeleyYears not public

Political economy3

Milestones

  1. Quit a corporate job with Eddy Lu and opened their first Beard Papa's franchise location2
  2. Moved to Chicago with Eddy Lu and came up with the idea for Grubwithus2
  3. Grubwithus launched out of Y Combinator5
  4. Grubwithus raised $1.6 million from investors including Andreessen Horowitz, First Round Capital and NEA4
  5. A pair of Air Jordan 5 "Grapes" bought on eBay turns out to be fake, the purchase behind the idea for GOAT3
  6. The GOAT sneaker app launched, co-founded with Eddy Lu3
  7. Former Twitter COO Adam Bain joined GOAT's board6
  8. GOAT launched a new app in China7
  9. GOAT added apparel and accessories from emerging, contemporary and luxury brands8
  10. GOAT Group valued at $3.7 billion1

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