Brad Siegler
Co-founder of EquipmentShare and Appreciate
Brad Siegler is a co-founder of EquipmentShare, the Columbia, Missouri company behind construction equipment rental and fleet tracking software, which went through Y Combinator in Winter 2015 and began trading on Nasdaq in January 2026. Before it, he worked in web design, UX and marketing, including freelance work for Zapier. Since 2022 he has also been a co-founder of Appreciate, a property management startup.
- Construction technology
EquipmentShare
Y Combinator
- Property management
- Product design
- Now
- Co-founder, EquipmentShare3
- Also
- Co-founder, Appreciate3
- Based
- Columbia, Missouri3
- Education
- University of Missouri, advertising3
Experience
- Co-founder; chief product officer and presidentMar 2022 – now
Joined co-founder Nick Farquhar's property management startup, which closed a $750,000 seed round led by Dundee Venture Capital in 2022.5
- Co-founderOct 2014 – now
Co-founded the company in 2014 with the Schlacks brothers, Jeff Lowe and Matthew McDonald; it started as an idea at Startup Weekend in Columbia.4
- Web designer and developer3Sep 2013 – Dec 2014
- Freelance marketingJul 2013 – Oct 2013
Worked with the CEO on a range of marketing projects.3
- Freelance web designer and business development consultant3May 2013 – Sep 2013
- Freelance UX designer3May 2013 – Jun 2013
- Product development internJan 2013 – May 2013
Built up the database, researched the industry and marketed the product.3
- CEO and founder3Sep 2012 – Jul 2013
- Mobile strategist32012
- Web analytics freelance, via the University of Missouri32012
Education
Recognition
Award · Orbit6
Milestones
- Designed the new logo for the independent journalism blog J-School Buzz3
- Grand-prize winner in Orbit gum's Spotlight Series national design contest, with a cassette-tape pack design6
- Started bottlcap as CEO and founder3
- Began freelance marketing work for Zapier3
- Co-founded EquipmentShare in Columbia, Missouri3
- EquipmentShare took part in Y Combinator's Winter 2015 batch1
- Became a co-founder of Appreciate3
- Appreciate closed a $750,000 seed round led by Dundee Venture Capital5
- EquipmentShare began trading on the Nasdaq Global Select Market as EQPT7